Executive Board Tells All Public Relations Public Relations Skills

Q&A with President Tara Hebert

  1. What made you want this position?

After a very involved three years, I cared deeply about PRSSA. I decided to step up in leadership because I wanted to make a positive impact on the future of an organization that gave me so much.


  1. What is the most demanding part of the position? What has been the most rewarding part of your position?

As president, you often play a public role, advocating on behalf of the organization. You also play a very active role organizing everyone’s efforts from within. Always being on point in both of these responsibilities can be challenging – there’s a lot always going on behind the scenes! However, it’s also very rewarding to see all of the pieces come together, whether I am accepting awards on behalf of our members or seeing the e-board execute an event flawlessly as a team.


  1. Do you intend to go for a position similar to this when you enter the industry?

I love working with and strategizing for the big picture, and staying organized is in my nature. I definitely see myself working in strategy, possibly as an account executive, so I’d have to say yes!


  1. If you could get members to describe your time in this position in one word, what would you want that word be?

I want to be known as successful, open and challenging (of the norms) – all in the name of making PRSSA better for its members. (I guess that’s not just one word though… Oops!)


  1. Walk us through a day in the life of the president.

My life runs more in a weekly cycle. On Sundays, I work with the Digital Media Director and Secretary to put together the week’s social media and email. I also plan for my week, making various to do lists as I go. Finally, I check in with each e-board member to hear their progress and help with any issues they may be having. Mondays and Tuesdays are spent between homework and various tasks that come up, like LPLG nominations this week! Wednesday nights are focused on prepping for that week’s meeting, including the agenda, announcements, etc. On Thursdays, the e-board meets to go over announcements, set goals for the next week and prepare for the business meeting. During the meeting, I lead the presentation and livetweet along with the rest of y’all. Finally, on Friday, I reflect on that week’s progress and remind the e-board of any upcoming deadlines before the weekend kicks off. I try to set aside Saturdays as a day for rest.


  1. What would you say to anyone who wanted to run for this position?

Do it! It’s a challenge, but I don’t think it’s out of anyone’s reach. I know that whoever follows in my place will continue to challenge our organization to be the best that it can be. And I’ll always be around to answer any questions.


  1. Any last thoughts?

Serving as president of PRSSA at LSU gave me the opportunity to meet so many great, passionate people, build a network across the country, learn about leading others and finally, learn about myself. Oh, and to climb a mountain in Arizona. It’s been a blast!

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