Public Relations

The Importance of a Thank You Letter

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The first words a southern child learns are “thank you.” The South promotes the idea of hospitality and kindness, and maybe those southern mommas knew a thing or two about the importance of a thank you letter. In today’s busy world, we may forget the importance of a professional thank you letter. Thank you notes […]

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Understanding and Applying Email Etiquette

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When I first heard the expression “email etiquette,” it seemed like common sense. I had accepted that text could not adequately convey tone; there would always be times when it would be misinterpreted, and there was nothing I could do to influence or change that. However, there are guidelines to consider when composing emails that […]

Executive Board Tells All

Safety first, meetings last

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Last week, our e-board gathered at 4:30 for our bimonthly meeting held right before PRSSA meetings. We were going on about business as usual, when the TVs in the Holliday Forum flashed a message on the screens: “Tornado Warning in East Baton Rouge Parish. Take shelter.” We knew we had been under a tornado watch, […]

Internships

What I Learned from My Summer Internship

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I received the incredible opportunity to intern for University Communications (UC) at the University of Southern Mississippi (USM) for five weeks this summer. I could not be more thankful to be able to work with such an insightful group of professionals. Most recently, the Southern Public Relations Federation awarded UC with several awards, including the […]

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The Three Misconceptions of Business Casual

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If you’re an aspiring professional, college student or even a seasoned veteran of the business world, you’ve probably heard the term “business casual” before. This term is frequently used, and can even be disguised as phrases such as “casual Fridays” or “dress-down Friday.” Even though it is a frequently used term, there are still a […]

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How to maintain a balanced life

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Students are constantly swamped with schoolwork, internships, and trying to maintain a social life. At least one of these things often gets neglected throughout the semester for most students. Grasping the idea of a work-life balance can be hard, especially for public relations professionals as our work often comes home with us. Do you need […]

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Guest Speaker Q&A with Brandi Boatner

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Brandi Boatner is the Digital Experience Manager for IBM’s Global Technology Services in New York City. Brandi is a New Orleans native born and raised in Metairie. She received a Bachelor of Arts in Public Relations from Loyola University of New Orleans and Masters of Arts in Communication from Hawaii Pacific University. Brandi is a […]

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Resume Writing for the Underemployed

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As if resume writing wasn’t hard enough, you finish filling out your past schooling, jobs and activities only to realize you have half a page of white space remaining. What now? Have no fear. These tips will help you fill that blank space and get you the job/internship of your dreams (or at least one […]